DM Creative School Brief
The brief required to create a print ad to advertise STA Travel Insurance, conveying the proposition Travel Insurance for the Adventurous. The insurance is aimed at young people, and covers injury when abroad.
Because the insurance is primarily about health cover for young and adventurous people, the ad focuses on preserving the memories of the trip, by showing that with this cover, you’ll be around long enough to tell the stories to your family.
